Still Burning is one of the highest-signal sponsorship placements to reach software engineers and technical leaders evaluating developer tools. Every episode reaches decision-makers — CTOs, VPs of Engineering, and staff engineers — who actively influence tooling purchases at their organizations.
Kent Beck is one of the most trusted voices in software engineering. As a B2B endorser, his authority with enterprise technology buyers is unmatched — built over four decades of shaping how software is built. Sponsors benefit from authentic association with someone CTOs and engineering leaders already follow and trust.
This isn't impressions-for-impressions-sake. 71% of the audience is actively evaluating new developer tools. 50% influence developer tooling purchases. Sponsorship placements on Still Burning convert attention into qualified pipeline for SaaS and developer tool companies looking for high-ROI sponsorship placements.
Engineers ignore banner ads but listen to peers they respect. Still Burning and the Tidy First newsletter are where senior engineers go to think about how AI is changing their craft. That's the context your developer tool needs to be seen in — not a sidebar, but a conversation.
Still Burning is part of Kent Beck's media platform alongside Tidy First, his Substack newsletter with 123,000+ subscribers. Together they reach 399,000+ senior engineers and technical leaders across 195 countries. Sponsorship packages can span both properties.
Based on Tidy First Quarterly Pulse Survey (n=721, March 2026)
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